"A top performing website requires regular maintenance tasks to keep it up and running."

Maintenance

While published content on your website might be current, the same may not hold true for your website itself in being current. Themes, plugins and your CMS (Content Management System) like WordPress, Shopify and others can become quickly outdated without regular maintenance. Whether it is fixing a broken link, resolving a conflict issue or performing a security update, routine maintenance needs attention. Additionally, an unmaintained website will become vulnerable to hackers putting your business at risk. The bottom line is a top performing website requires regular maintenance tasks to keep it up and running.

We offer monthly maintenance plans along with SEO updates and analytics to keep your website performing at it’s best.

Do you really need a monthly maintenance plan if your website is already published with a hosting provider? Let's take a quick quiz on some common website maintenance topics and misconceptions.

Let's take a quick quiz on some common website maintenance topics.

False - Broken links are common and will return a 404 Error. This occurs when the web page that you are linking to is renamed or deleted. External or outbound links are helpful in an overall SEO strategy but can be equally damaging when the link becomes broken. A maintenance program should include testing all internal and external links on a monthly basis.

False - Dated events, promotions and general news can become quickly outdated in today's digital information age. Search engines are constantly seeking out for new content with high quality and relevance and greatly contributes these as a ranking factor. Continuous maintenance updates is required to prevent a website from becoming outdated.

False - Updates of content, images and page additions are all important maintenance updates, but software updates are the most common monthly updates. CMS, Theme and Plugins are constantly being updated and need to be done so systematically to prevent your website from crashing. For example, updating WordPress to a newer version without making sure all your plugins are compatible with the new version will cause parts of you website to not function correctly.

True - Website security is the top reason to maintain a website and #1 priority of any webmaster. Cyberattacks can breach data, ruin your business reputation and cause loses up to 98% of your visitor traffic. Small business websites are the most vulnerable to attacks and malware infections as most business owners that maintain their own website don't keep up with software updates, SSL certificates, and compliance recommendations.

True - Analytics, trends and reports will provide information from a past period of time of visitor interactions and the source of acquisition they came from. This information along with keywords are insights of what is working and what needs to be fixed on your website. In doing so will improve your SEO and organic rankings in search engine results pages (SERP). A monthly maintenance plan should include continuous improvements to a SEO strategy.

False - The choice of a hosting service provider and their offered plan will have a direct impact on your website performance. However, closely related outdated software versions in your CMS, Theme and Plugins will decrease site performance and possibly cause a website to crash if not maintained properly.

More information on essential website maintenance can be found by clicking the below link.

https://wpastra.com/wordpress-maintenance/#wordpress-maintenance-checklist

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Creative & Personalized Services

Salt IT Design can execute a complete website project of Design, SEO, Hosting, Maintenance and Marketing.

A professional website design is a customer's first impression of your business, brand and a chance to standout from the competition.

A website is your best marketing tool to sell products & services and a marketing strategy will contribute to the growth of your business.

The foundation of a successful website is dependent on the hosting server. We provide options to ensure performance, reliability and security.

How well is your business ranking in search engine results? Content, keywords, & tags all play a key role in being found on the internet.

A website is your best marketing tool to sell products & services and a marketing strategy will contribute to the growth of your business.

eCommerce

The ability to sell anything online, collect payments and market to a broader range of customers compared to a traditional storefront.

Creative & Personalized Services

Salt IT Design is a full-service website designer that can execute a complete website project of Design, SEO, Hosting, Maintenance and Marketing.

  • Design Icon

    Website Design

    A professional website design is a customer's first impression of your business, brand and a chance to standout from the competition.

  • Maintenance Icon

    Maintenance

    A website can quickly become outdated after it's published and security issues continually need to be addressed. Regular maintenance is a must for today's websites.

  • Marketing Icon

    Marketing

    A website is your best marketing tool to sell products & services and a marketing strategy will contribute to the growth of your business.

  • SEO Icon

    SEO

    How well is your business ranking in search engine results? Content, keywords, & tags all play a key role in being found on the internet.

  • eCommerce Icon

    e-Commerce

    The ability to sell anything online, collect payments and market to a broader range of customers compared to a traditional storefront.

  • Hosting Icon

    Hosting

    The foundation of a successful website is dependent on the hosting server. We provide options to ensure performance, reliability and security.

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