If you’re just starting a new business endeavor or been in business for years, a key component to sales are your marketing efforts. Profitable sales and growth typically require numerous marketing activities to promote a product and/or services offered. Traditional print materials, signage, billboards, local media, and other non-digital marketing efforts all play a role in reaching new customers. However, traditional marketing will have a higher customer acquisition cost since promotional activities will chase potential customers without really knowing if they are interested or not.

A digital marketing strategy refers to the specific activities related to your website, search ads, social media, customer reviews, videos, and local listings. With today’s digital technology, consumers will often do their own research on a company, product, or service before ever making a phone call to inquire about pricing. Therefore, a digital marketing strategy will typically have the highest return on investment in customer acquisition in comparison to traditional marketing methods.

To maximize sales to new and existing customers, you should have a combination of traditional and digital marketing strategies.

Our top priority at Salt IT Design has always been promoting your local business with an online presence. If you’re interested in more calls, more website traffic, and more customer conversions, please give us a call and send us an email with our contact form.