"SEO is the practice of increasing the likeliness of your website being found by a search engine in organic search."

SEO (Search Engine Optimization)

At Salt IT Design, we know how important it is to hold a spot on those coveted top pages of a Google search! That’s why we only utilize the latest and greatest SEO practices when creating pages and promoting your business to improve your website results.

On-Page SEO is the practice of increasing the likeliness of your website being found by a search engine in organic search. An organic search is the results created by simply typing a term, word, or phrase into a search bar. Each search engine, for instance Google, Yahoo, or Bing, will have its own algorithms to rank results of relevant content to your search word or terminology. It then displays matches as Search Engine Results Pages (SERP).

At Salt IT Design, we focus our SEO efforts on boosting your site’s page ranking to increase visitor traffic with an on-page optimization strategy.

Off-Page SEO are all activities outside of your website that promote your business and generate traffic to your website. A successful Off-Page SEO strategy takes more time but will help boost trustworthiness, domain authority and will improve your page ranking.

Businesses need to have a comprehensive On-Page and Off-Page SEO strategy to successfully outrank their competition.

SEO ranking factors for on-page and off-page

Acquisition Traffic Sources

  • Direct - Traffic from a visitor entering your website address in a browser tab

  • Organic - Traffic from a search engine based on a search word(s) inquiry

  • Paid - Traffic from Ad Campaigns

  • Referral - Traffic from another website linking to your website

  • Social - Traffic from Social Media Sites

SEO ranking factors for on-page and off-page

Website Acquisition Traffic Sources

  • Direct - Traffic from visitors entering your website address in a browser tab
  • Organic - Traffic from a search engine based on a search word(s) inquiry
  • Paid - Traffic from Ads
  • Social - Traffic from Social Media
  • Referral - Traffic from another website linking to your website

On-Page SEO Best Practices to Improve Page Ranking

Off-Page SEO Best Practices to Improve Page Ranking

Creating an effective SEO strategy

Keep in mind that SEO is an ongoing process, and what works best can vary depending on your industry, target audience, and competition. Here's a comprehensive SEO strategy to get you started:

  1. Keyword Research:
    • Identify relevant keywords and phrases that your target audience is likely to search for.
    • Utilize keyword research tools like Google Keyword Planner or SEMrush to discover keyword opportunities.
  2. On-Page Optimization:
    • Create high-quality, valuable, and relevant content around your target keywords.
    • Ensure your content is well-structured with headers (H1, H2, H3, etc.) and is easy to read.
    • Optimize title tags, meta descriptions, and URL slugs with your target keywords.
    • Use descriptive alt tags for images.
    • Make your website mobile-friendly (responsive design).
    • Improve page loading speed, as faster sites rank better.
  3. Technical SEO:
    • Regularly audit your website for technical issues (crawl errors, broken links, duplicate content, etc.).
    • Implement an XML sitemap and robots.txt file.
    • Use HTTPS for secure browsing.
    • Ensure your website is mobile-friendly.
    • Set up canonical tags to avoid duplicate content issues.
    • Optimize your site's structure and navigation for user-friendliness.
  4. Content Quality and Relevance:
    • Consistently produce high-quality, original, and engaging content that satisfies user intent.
    • Regularly update and refresh your content to keep it relevant.
    • Include multimedia elements like images, videos, and infographics when appropriate.
  5. User Experience (UX):
    • Improve user experience by having a clear and intuitive website design.
    • Implement clear and easy-to-use navigation.
    • Ensure your website is accessible to all users, including those with disabilities.
  6. Backlink Building:
    • Build high-quality backlinks from reputable websites in your industry.
    • Focus on acquiring natural and relevant links.
    • Avoid spammy link-building tactics that could lead to penalties.
  7. Local SEO (if applicable):
    • If you have a local business, optimize for local search by claiming and optimizing your Google My Business listing.
    • Encourage customer reviews and ratings.
  8. Social Media Integration:
    • Promote your content on social media platforms to increase visibility and engagement.
    • Engage with your audience on social media to build your online presence.
  9. Analytics and Monitoring:
    • Set up Google Analytics and Google Search Console to monitor website performance.
    • Track key performance indicators (KPIs) like organic traffic, conversion rates, and keyword rankings.
    • Regularly analyze and adjust your strategy based on data insights.
  10. Adapt to Algorithm Changes:
    • Stay updated with search engine algorithm changes (e.g., Google updates) and adapt your strategy accordingly.
    • Focus on providing the best possible user experience and high-quality content to maintain long-term SEO success.

Remember that SEO is a long-term effort, and results may not be immediate. Be patient and continue refining your strategy based on performance data and industry trends. Additionally, it's often helpful to consult with SEO professionals or agencies (hint, this is where you click on this link or the CONTACT US button below) for expert guidance, support, and services offered.

Additional Resource:

Analytify - 21+ Ways To Increase Website Traffic on WordPress

Related Blog Posts:

Keyword Research: Your Gateway to Online Visibility

In the dynamic world of digital marketing, where every click counts, keyword research stands as the cornerstone of online success. It’s not just about finding words relevant to your content; it’s about understanding your audience’s ...

Defining Cornerstone Content for SEO

In the dynamic landscape of digital marketing and SEO, cornerstone content has emerged as a crucial strategy for building a strong online presence. It serves as the foundation upon which a website's structure and relevance ...

Boosting Credibility with External Links

In the ever-evolving landscape of online content and search engine optimization (SEO), credibility is a currency of utmost importance. Your website's credibility not only impacts how well it ranks on search engines but also how ...

Understanding Keyword Stuffing

Keyword stuffing is a term that often comes up in the realm of search engine optimization (SEO). It's a practice that's been used in the past to manipulate search engine rankings, but it's something that ...

Guide to Crafting SEO-Friendly Page Titles

In the ever-evolving world of digital marketing, SEO (Search Engine Optimization) remains a fundamental pillar for online success. Among the various elements of SEO, page titles stand out as one of the most crucial components. ...

Website Backlink Audits: Secrets to SEO Success

Backlink audits are an essential aspect of SEO strategy, helping you maintain a clean, authoritative, and high-performing backlink profile. In this comprehensive guide, we will dive into the world of website backlink audits, uncovering the ...

The Art of Image Optimization

In the digital age, where attention spans are shorter than ever, the speed and efficiency of your website are paramount. Every second counts, and nothing slows down a website more than unoptimized images. In this ...

On-Page vs. Off-Page SEO

In the ever-evolving landscape of digital marketing and search engine optimization (SEO), two critical pillars stand out: On-Page SEO and Off-Page SEO. These two strategies are instrumental in improving a website's visibility and rankings on ...

Winning SEO Strategy: A Comprehensive Guide

In the ever-evolving digital landscape, an effective SEO (Search Engine Optimization) strategy is the cornerstone of online success. Whether you're running a small blog, an e-commerce website, or managing the online presence of a multinational ...

Ready to get started?

There are no obligations and estimates are always free.

Creative & Personalized Services

Salt IT Design can execute a complete website project of Design, SEO, Hosting, Maintenance and Marketing.

A professional website design is a customer's first impression of your business, brand and a chance to standout from the competition.

A website is your best marketing tool to sell products & services and a marketing strategy will contribute to the growth of your business.

The foundation of a successful website is dependent on the hosting server. We provide options to ensure performance, reliability and security.

How well is your business ranking in search engine results? Content, keywords, & tags all play a key role in being found on the internet.

A website is your best marketing tool to sell products & services and a marketing strategy will contribute to the growth of your business.

Is your website ADA Compliant? With the advancements of Artificial Intelligence (AI), complete automated web solutions are now available.

Creative & Personalized Services

Salt IT Design is a full-service website designer that can execute a complete website project of Design, ADA Compliance, SEO, Hosting, Maintenance and Marketing.

  • Design Icon

    Website Design

    A professional website design is a customer's first impression of your business, brand and a chance to standout from the competition.

  • Maintenance Icon

    Maintenance

    A website can quickly become outdated after it's published and security issues continually need to be addressed. Regular maintenance is a must for today's websites.

  • Marketing Icon

    Marketing

    A website is your best marketing tool to sell products & services and a marketing strategy will contribute to the growth of your business.

  • SEO Icon

    SEO

    How well is your business ranking in search engine results? Content, keywords, & tags all play a key role in being found on the internet.

  • Accessibility Icon3

    Accessibility

    Is your website ADA Compliant? With the advancements of Artificial Intelligence (AI), complete automated web solutions are now available.

  • Hosting Icon

    Hosting

    The foundation of a successful website is dependent on the hosting server. We provide options to ensure performance, reliability and security.

Scroll to Top