SEO (Search Engine Optimization)
At Salt IT Design, we know how important it is to hold a spot on those coveted top pages of a Google search! That’s why we only utilize the latest and greatest SEO practices when creating pages and promoting your business to improve your website results.
On-Page SEO is the practice of increasing the likeliness of your website being found by a search engine in organic search. An organic search is the results created by simply typing a term, word, or phrase into a search bar. Each search engine, for instance Google, Yahoo, or Bing, will have its own algorithms to rank results of relevant content to your search word or terminology. It then displays matches as Search Engine Results Pages (SERP).
At Salt IT Design, we focus our SEO efforts on boosting your site’s page ranking to increase visitor traffic with an on-page optimization strategy.
Off-Page SEO are all activities outside of your website that promote your business and generate traffic to your website. A successful Off-Page SEO strategy takes more time but will help boost trustworthiness, domain authority and will improve your page ranking.
Businesses need to have a comprehensive On-Page and Off-Page SEO strategy to successfully outrank their competition.
Acquisition Traffic Sources
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Direct - Traffic from a visitor entering your website address in a browser tab
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Organic - Traffic from a search engine based on a search word(s) inquiry
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Paid - Traffic from Ad Campaigns
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Referral - Traffic from another website linking to your website
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Social - Traffic from Social Media Sites
Website Acquisition Traffic Sources
- Direct - Traffic from visitors entering your website address in a browser tab
- Organic - Traffic from a search engine based on a search word(s) inquiry
- Paid - Traffic from Ads
- Social - Traffic from Social Media
- Referral - Traffic from another website linking to your website
On-Page SEO Best Practices to Improve Page Ranking
Off-Page SEO Best Practices to Improve Page Ranking
Creating an effective SEO strategy
Keep in mind that SEO is an ongoing process, and what works best can vary depending on your industry, target audience, and competition. Here's a comprehensive SEO strategy to get you started:
- Keyword Research:
- Identify relevant keywords and phrases that your target audience is likely to search for.
- Utilize keyword research tools like Google Keyword Planner or SEMrush to discover keyword opportunities.
- On-Page Optimization:
- Create high-quality, valuable, and relevant content around your target keywords.
- Ensure your content is well-structured with headers (H1, H2, H3, etc.) and is easy to read.
- Optimize title tags, meta descriptions, and URL slugs with your target keywords.
- Use descriptive alt tags for images.
- Make your website mobile-friendly (responsive design).
- Improve page loading speed, as faster sites rank better.
- Technical SEO:
- Regularly audit your website for technical issues (crawl errors, broken links, duplicate content, etc.).
- Implement an XML sitemap and robots.txt file.
- Use HTTPS for secure browsing.
- Ensure your website is mobile-friendly.
- Set up canonical tags to avoid duplicate content issues.
- Optimize your site's structure and navigation for user-friendliness.
- Content Quality and Relevance:
- Consistently produce high-quality, original, and engaging content that satisfies user intent.
- Regularly update and refresh your content to keep it relevant.
- Include multimedia elements like images, videos, and infographics when appropriate.
- User Experience (UX):
- Improve user experience by having a clear and intuitive website design.
- Implement clear and easy-to-use navigation.
- Ensure your website is accessible to all users, including those with disabilities.
- Backlink Building:
- Build high-quality backlinks from reputable websites in your industry.
- Focus on acquiring natural and relevant links.
- Avoid spammy link-building tactics that could lead to penalties.
- Local SEO (if applicable):
- If you have a local business, optimize for local search by claiming and optimizing your Google My Business listing.
- Encourage customer reviews and ratings.
- Social Media Integration:
- Promote your content on social media platforms to increase visibility and engagement.
- Engage with your audience on social media to build your online presence.
- Analytics and Monitoring:
- Set up Google Analytics and Google Search Console to monitor website performance.
- Track key performance indicators (KPIs) like organic traffic, conversion rates, and keyword rankings.
- Regularly analyze and adjust your strategy based on data insights.
- Adapt to Algorithm Changes:
- Stay updated with search engine algorithm changes (e.g., Google updates) and adapt your strategy accordingly.
- Focus on providing the best possible user experience and high-quality content to maintain long-term SEO success.
Remember that SEO is a long-term effort, and results may not be immediate. Be patient and continue refining your strategy based on performance data and industry trends. Additionally, it's often helpful to consult with SEO professionals or agencies (hint, this is where you click on this link or the CONTACT US button below) for expert guidance, support, and services offered.
Additional Resource:
Analytify - 21+ Ways To Increase Website Traffic on WordPress
Related Blog Posts:
Defining Cornerstone Content for SEO
Boosting Credibility with External Links
Understanding Keyword Stuffing
Guide to Crafting SEO-Friendly Page Titles
Website Backlink Audits: Secrets to SEO Success
The Art of Image Optimization
On-Page vs. Off-Page SEO
Winning SEO Strategy: A Comprehensive Guide
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Creative & Personalized Services
Salt IT Design can execute a complete website project of Design, SEO, Hosting, Maintenance and Marketing.
A professional website design is a customer's first impression of your business, brand and a chance to standout from the competition.
A website is your best marketing tool to sell products & services and a marketing strategy will contribute to the growth of your business.
The foundation of a successful website is dependent on the hosting server. We provide options to ensure performance, reliability and security.
How well is your business ranking in search engine results? Content, keywords, & tags all play a key role in being found on the internet.
A website is your best marketing tool to sell products & services and a marketing strategy will contribute to the growth of your business.
Is your website ADA Compliant? With the advancements of Artificial Intelligence (AI), complete automated web solutions are now available.
Creative & Personalized Services
Salt IT Design is a full-service website designer that can execute a complete website project of Design, ADA Compliance, SEO, Hosting, Maintenance and Marketing.
