Top 10 tips in choosing a top-level domain name

A domain name is a human-readable address used to identify and locate resources on the internet. It serves as a user-friendly way to access websites and other online services. Think of a domain name as the digital equivalent of a physical address for a house or business.

A domain name consists of two main parts:

Second-Level Domain (SLD): This is the primary part of the domain name and is unique to the website or resource it represents. For example, in the domain name “,” “example” is the second-level domain.

Top-Level Domain (TLD): This is the part that comes after the second-level domain and often indicates the type or purpose of the website or organization. Common TLDs include “.com,” “.org,” “.net,” “.edu,” and country-code TLDs like “.uk” (United Kingdom) or “.ca” (Canada). In “,” “.com” is the top-level domain.

Together, the second-level domain and top-level domain make up a complete domain name, such as “” or “”

Choosing the right domain name for your website is a crucial step in building an online presence.

  1. Use a top-level domain (example “.com”) as they are a more established and credible domain name extension.
  2. Make it unique, brandable, and memorable. For example, is a more brandable name than
  3. Try using keywords in your domain name. Keywords help describe your business and can help your branding efforts.
  4. Keep domain names under 15 characters and easy to spell.
  5. Avoid hyphens and doubled letters in the domain name as they can be prone to typos.
  6. Avoid similar domains to competitors as you don’t want to accidentally direct traffic to a competitor.
  7. Leave room for expansion as you don’t want to limit your long-term options. Example, but in the future you decide to expand into Kitchen remodels too.
  8. Check to make sure your domain name ideas aren’t trademarked by another business by searching the United States Patent and Trademark Office.
  9. Use a Domain Name Generator to help with ideas.
  10. Target your local area – If you have a local business, consider adding your city or state in the domain name. As always use a reputable domain registrar when purchasing a domain name like GoDaddy or Network Solutions. Combined they have over 70 million registered domains.
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